Buying Wine 101

Walking into a wine shop can be an intimidating and bewildering. All you want to do is get in and get out with a bottle of wine you’re going to enjoy. Shopping for wine is like doing your taxes… no one ever really teaches you but you’re expected to know how to do it.



The Liquor Control Board of Ontario (LCBO) is one of the world’s largest buyers and retailers of beverage alcohol. There are over 650 retail stores across Ontario, and features international and local wines.


Now you can shop the LCBO from the comfort of your home. Conveniently access over 4,000 of your favourite beers, wines and spirits online. Deliver free to any store, or for a fee, right to your door. That is music to any wine-lovers ears!


The Wine Rack is the largest independent retailer of wine across Ontario, with over 160 shops. Wine Rack carries over 150 different types of wines from local to international.


New this year over 70 grocery stores across Ontario now sell wine. This means you can pick up your wine and cheese at the same place!


  • Know how to navigate the store. Wine is usually organized by nation of origin, with prices ascending and descending.
  • Know what you’re looking for. Red vs. White? Chardonnay vs. Riesling? Pairing it with food? Have a general idea of what you want and that will be a great starting point.
  • Use the resources around you. Store clerks are there to help and know the store inside out. All you need to do is tell them what you’re looking for.
  • Do your research before splurging. Price doesn’t necessarily guarantee quality. Many decent wines cost around $20!

If all else fails, choose the wine that has the prettiest bottle!

Do you have any tips for when shopping for wine? Let me know if the comments!

That’s all for now!

Marika xo


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